Some web hosts are offering more than others for the same price or even for a lower price. There is no denying the fact that as competition increases amongst web hosting services, many are looking for ways and means to stand out and be different from their competitors. The result is that web hosting service standards are constantly on the rise and webmasters are constantly enjoying amazing new features that were previously not there. Let us take a look at a few that some web hosts are now regularly offering to their clients.

There are website hosts that help clients publish and manage their own email newsletters or ezines. This is a powerful marketing tool that helps increase sales. Some hosts go further and also offer an unlimited number of auto responders. This helps a site owner automatically follow up with prospects and thus dramatically increase the chances of making a sale.

We also now have hosting services that help you set up set up your own affiliate program. Affiliate programs are the proven most effective way of getting traffic and profits for webmasters. Pioneered by sites like Amazon.com, this is where you enable other website owners to promote your site and products on their site and in return earn commissions from the sales that result from traffic that they have referred to your site.

Another popular emerging new feature from hosts is the service that helps you protect your download page where you are selling digital products like e-books or software from your site. The number of hackers is on the increase and this is an increasingly vital service for many webmasters.

Some hosting services are also addressing the rapidly increasing menace of junk mail and provide quality filters to protect your email accounts. Some even provide built-in anti-virus software so that email that arrives with viruses, is automatically deleted.