Q: Why is a great business like a great marching band?

A: The players in both organizations are in alignment.

Alignment? Yes, Alignment.

When a marching band passes by in a parade, the columns and rows are in straight alignment, the band members are all in-step, they play in-tune, and they are all playing the same music. Alignment separates the great from the good from the mediocre from the awful. Its the same in business.

A great business is also in alignment; all the players are aligned on their core foundational elements - mission, vision, and values. Great businesses know where they want to go and have strategies in place to get there. They inspire their people to greatness and unanimity of purpose. They get where they are going with enthusiasm, vitality, and determination. If your business is in alignment congratulations! If your business is not in alignment then today is the day to get started.

First look at your core foundational elements. Are your mission (the reason the business exists), vision (what you want it to become), and values (the service level and ethical manner in which you treat staff, vendors, and customers) relevant, clear, communicated often, and consistent? If these elements do not exist or have not been utilized since the original business plan was written it is like a marching band with the trumpets playing Stars and Stripes Forever and the clarinets playing Beethovens 7th. Symphony in other words cacophony and chaos youre out of alignment.

Once everyone is playing the same music (mission, vision, values), its time to tune the instruments (align strategies and tactics), rehearse the music (align staff training, accountabilities), practice the marching steps (align policies), keeping the whole enterprise marching to the beat of the same drummer. Soon you will be making beautiful music together. Those watching you march past will applaud with joy at your alignment, spirit, purpose, and joy in accomplishment.